{"title":"Home page","description":null,"products":[{"product_id":"keranova-smooth","title":"Keranova Smooth","description":"\u003cp\u003eA professional, in-salon smoothing treatment designed for manageability and frizz control — without permanent alteration.\u003cbr\u003eWhat It Is\u003cbr\u003eKeranova Smooth is a professional smoothing treatment developed with a salon-first approach.\u003cbr\u003eIt delivers sleekness, reduced bulk, and extended manageability while preserving natural movement and curl reversion.\u003cbr\u003eLasting smoothness.\u003cbr\u003eFully reversible.\u003cbr\u003eDesigned to behave like a treatment — not a chemical service.\u003c\/p\u003e\n\u003cp\u003eWho It’s For\u003cbr\u003eKeranova Smooth was created for:\u003cbr\u003eCurly and coily hair textures\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eTexture-aware stylists and salon professionals\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eClients seeking polish without permanence\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThis is not a relaxer.\u003cbr\u003eThis is not a keratin treatment.\u003cbr\u003eKeranova enhances pattern integrity — it does not replace it.\u003c\/p\u003e\n\u003cp\u003eWhat It Does \/ What It Does Not Do\u003cbr\u003eKeranova Smooth Will:\u003cbr\u003eReduce frizz and visible bulk\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eImprove manageability\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSmooth the cuticle\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eEnhance alignment and definition\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003ePreserve elasticity and curl reversion\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eGradually wash out over time\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eKeranova Smooth Will Not:\u003cbr\u003ePermanently straighten hair\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eLoosen curl pattern long-term\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eEmit fumes\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eCause scalp irritation\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eMimic chemical relaxers or keratin treatments\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eClarity builds trust. We prefer it that way.\u003c\/p\u003e\n\u003cp\u003eHow It Works\u003cbr\u003eKeranova Smooth supports temporary alignment through carefully selected, performance-driven ingredients.\u003cbr\u003eWhen paired with professional heat application, the formula smooths the surface of the hair, enhances manageability, and extends styling longevity — without restructuring the internal bonds.\u003cbr\u003eThe result is controlled, adaptable smoothness that evolves over time rather than locking in.\u003c\/p\u003e\n\u003cp\u003eSafety \u0026amp; Integrity\u003cbr\u003eFully reversible results\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eNo formaldehyde or aldehyde substitutes\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDeveloped in alignment with U.S. and EU cosmetic standards\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003ePrioritizes hair health and long-term resilience\u003c\/p\u003e\n\u003cp\u003eHow to Use\u003cbr\u003eKeranova Smooth is performed as a professional, in-salon service.\u003cbr\u003eShampoo and clarify the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eApply Keranova Smooth as a leave-in treatment.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDry the hair completely — via blow-dry, roller set, or air dry.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eFinish with controlled flat ironing to achieve the desired smoothness.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eHeat is used as a styling tool, not to permanently alter the hair’s structure.\u003cbr\u003eDetailed professional protocols and education are provided separately to ensure consistency, safety, and optimal results.\u003c\/p\u003e","brand":"Keranova","offers":[{"title":"Default Title","offer_id":43275974344752,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/8989\/5472\/files\/1.webp?v=1780923130"}],"url":"https:\/\/keranovahair.com\/collections\/frontpage.oembed","provider":"Keranova","version":"1.0","type":"link"}